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ECommerce Business Unit Manager

Ecommerce Business Unit Manager

As our rapid growth continues, Ripple Junction is looking to add a full time Ecommerce Business Unit Manager to our band of quirks. The right person will be responsible to develop and carry out the strategic online marketing plans for our business transactions completed through the web. You will need to stay current with the online marketing environment and adopt strategies to best serve the interest of Ripple Junction. In general, duties will include website design, market research, direct to consumer market development, B2B program development, budgeting, interviewing, training and development of the team members, and supervising the E Commerce division. You will have full P&L responsibilities.

More specifically, you will develop programs for our smaller B2B customers and B2C customers, to enable them to manage their business effectively through our ecommerce. You will develop demand generation programs to market to them based on past purchase history and further develop our social strategy to drive growth and brand. For our larger retail customers, you will seek to develop programs that enable integration with our Make-On-Demand partners and will be responsible for growing this revenue as a percentage of our Ecommerce sales.

We are seeking an individual who thrives on building effective business relationships, has a customer-driven focus and strong follow up skills. If you are energetic, enthusiastic, and have an unquenchable desire to succeed, you are right for our team.

A Day in the Life

The Ecommerce Business Unit Manager will be primarily responsible for overseeing and managing the ecommerce department. You will handle decision-making for the website, social media accounts, and online advertising, and program development for direct to consumer and direct to business strategies. You will also be responsible for research and development of new online marketing strategies, and for hiring and training the Ecommerce division.

Website Design

The Ecommerce Manager will be responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. You will work hands on and with the Web designers to develop and alter the website as needed.

Research and Development

The Ecommerce Manager will keep abreast of new developments in the e-marketing world. They will also research the company’s core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.

Supervision, Hiring and Training

The Ecommerce Manager will oversee the entire e-commerce business unit and divide up employees on tasks. They will also be responsible for interviewing, bringing their preferred candidates to upper management, and providing necessary training.

 Financial Planning and Budgeting

Ecommerce Managers generally have a set budget from upper management for their division. The job of an ecommerce manager is to plan for e-marketing expenditures well in advance and develop a financial plan that will maximize their resources.

Project Development and Presentation

The Ecommerce Manager will report and present their plans for any new advances or initiatives to improve the company’s online presence and e-sales to upper management.

General Responsibilities

Collaboratively identify and drive the overall e-commerce and digital strategy, partnering with relevant teams across the organization to enhance the online customer experience, maximize usability, performance, ROI, and can implement the associated systems

Build the guiding vision and lead the e-commerce business with customer insights, clear strategies, and articulated tactics

Must have the ability to implement both digital content management and e-commerce systems

Leverage experience and knowledge of industry best practices and supporting technologies to develop an exceptional digital, mobile, and e-commerce experience for our customers

Use strong working knowledge of business analytics and data systems to find actionable solutions to customer and business issues

Drive the prioritization of product enhancements

Develop and manage a testing program to improve the customer experience

Lead the day-to-day e-commerce technology teams to deliver on those strategies, customer experience tactics, and achievement of operating metrics and key performance indicators

Responsible for ecommerce functionality including navigation, facets and attributes, conversion optimization, promotions, and merchandising features

Cultivate a strong sense of urgency and importance around the customer experience within the team

Build cross-functional relationships with Sales, IT, Merchandising, Marketing, and Supply Chain teams to deliver the e-commerce channel plan and to improve engagement and conversion

Support category plans and tactic execution as it relates to e-commerce

Work with the pricing and promotional teams to ensure competitiveness and application of the appropriate level of promotions to drive revenue and margin

 *Note that all are essential duties

 Must Haves

Minimum 8 years of Web/Digital/E-Commerce experience.

Experience within a retail consumer goods company, B-to-B, B-to-C or manufacturing organization.

A detailed knowledge of digital strategy and planning in a consumer goods or retail environment

Experience with mid-tier or larger e-commerce, content management, and analytics software platforms and systems

Understanding of database systems, data, and data schemas that drive e-commerce and analytics

The ability to work effectively in a matrix environment, collaborating closely across cross-functional teams

Prior experience in the design and implementation of business process improvement is strongly preferred

The ability to drive and support change management

Strong business acumen, interpersonal skills, a high level of motivation, and a self-directed mindset is required.

Advanced verbal, written and presentation skills, including the ability to effectively formulate, present and advance business proposals to a wide variety of audiences, including executive leadership

An advanced proficiency in Microsoft Word, PowerPoint and Excel, SQL, and various programming languages

Nice to Haves

Pop culture experience

Your Know-How

Communication: A large part of an Ecommerce Manager’s job is effective communication. They must be able to clearly describe job duties to those they supervise and lay out full plans to the management. Expert written and verbal communication is key to getting ideas across.

Technical Understanding: A strong grasp of modern technology and social media is essential to the job of an Ecommerce Manager. An expert understanding of spreadsheets, databases, financial analysis, website design, search engine optimization, and e-marketing strategy will be key to fulfilling the many functions of the job. A understanding of data and database structure and how that is transformed into meaningful real-time and post analytics is critical along with having a good grasp of the needs associated with real-time machine learning systems, predictive analytics, and data science that can drive data decisions to support those areas. SQL and developer skills are essential.

Flexibility: The job of an Ecommerce Manager is unpredictable. Candidates must be willing to work long, irregular hours when needed. The market changes quickly, and new developments may require a quick overhaul of the company’s strategy. Thus, the idea candidate will be able to change strategies and rethink conventional wisdom at any time.

Professionalism:The Ecommerce Manager will be required to oversee a team, meet with clients and designers, and present to superiors. As such, a professional approach and speaking ability will be essential for success.

Why Ripple Junction?

At Ripple Junction our vision is to consistently bring joy to pop culture fans—and that joy starts in our employees. We offer a competitive benefit program, growth and development,

discounted merchandise and more. Ripple believes in the value of each employee and it is reflected in our one of a kind environment.  Product or potluck—we work, grow and succeed together.

About Ripple Junction

Creating since 1992, Ripple Junction began as two guys with a van full of shirts at a Grateful Dead show. Today, we’re a leading designer and developer of licensed merchandise for globally recognized brands. For over 20 years we have been driven by passion and purpose. Ripple Junction is one of the most successful purveyors of licensed apparel and merchandise in the United States. We create a wide-range of top-quality products that appeal to the fans of our extensive roster of licensed properties, while generating strong sales for our numerous retail partners.

We believe in quality, creative products and a commitment to celebrating film, television, rock & roll, anime, science fiction, video games, and everything pop culture. Ripple Junction’s team of imaginative pop culture fanatics create the planet’s most awesome t-shirts and officially licensed products. We are armed with a passion for all things movies, television, anime, music, video games, and pop culture. And we’re fans first. “Make rad” was the idea that Ripple Junction was born out of - now it’s our life’s work.


Job Type: Full-time, Exempt

Seniority Level: Senior

Reports to: President

Date: May 2019


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